You’ve built it. Now will they come? Inside construction tech’s struggle
The Real Deal
Success in the rapidly expanding field of construction technology appears to hinge on dreaming big. Just not too big. For Social Construct, a San Francisco-based startup attempting to revolutionize how multifamily buildings are planned and built, success would also depend on dreaming at the right time. The company was finishing its first ground-up project in Oakland in the spring of 2020 when construction sites across the country went dormant with the onset of the pandemic….